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Your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates you from your competition. Your brand is derived from who you are, who you want to be and what people perceive you to be. Branding reflects your businesses personality, values and principles.

The foundation to your brand is your logo, the most powerful marketing tool known. It is the greatest visual component of your company's overall brand identity, and the first introduction to your consumer -  whether on a business card, website, signage or brochure. A well designed logo communicates competency, humanity, and success. A thoughtful brand strategy will extend this experience to other consumer interactions.

 

Planning your brand experience takes time, energy and thought. Many businesses neglect this important step and their business plans suffer. 2bbranded has years of global design experience approaching projects strategically in branding, advertising, packaging, web design, in-store and photography. We create brand specific visual equity tools to ensure the best possible holistic consumer experiences. We believe that visual communication needs to be both appropriate and beautiful while identifying an intended message. Branding does not need to be all function; it can have empathy and emotion, bringing a consumer into the full brand experience.

 

- Rob Sudars, Creative Director

 

 

© 2015 by 2bbranded

 

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